About Us

About Us

Prime Group Australasia

Prime Group Australasia (PGA) is group of companies that work together to deliver mixed-use apartment hotels Australia-wide. The first of the Prime companies was established by Sid Knell, CEO, in 1989 and has since grown and expanded to match the demands of the Australian and international markets. PGA is focused on providing quality accommodation, personalised service in superior locations. This long-term commitment to landlords, investors and owner-occupier is achieved by managing every step of the process from design, property development to settlement.

Prime Property Investment Australasia

Prime Property Investment Australasia (PPIA) is a member company of Prime Group Australasia. PPIA is the project sales and marketing division for Prime Group Australasia and focuses on the marketing and sale of Prime Group Australasia developed apartment hotels and apartment re-sales Australia-wide of our landlords and investors’ properties.

Central Apartment Group

Central Apartment Group (CAG) is a member company of Prime Group Australasia. CAG specialises in the management and operation of 4 ½ STAR apartment hotels across Australia. We focus on direct client acquisition, market development and sales channel management to attract the right clients, guests and markets and to achieve sustainable high occupancy and rate. CAG’s commitment to guests and clients ensures satisfied customers and repeat business. CAG currently operates apartment hotels in Toowoomba, Cairns, Gladstone, Canberra, Newcastle, Perth, Melbourne and Caloundra. For more information please click here.

Central Furniture Group

Central Furniture Group (CFG) is a member company of Prime Group Australasia. CFG specialises in the sourcing of stylish and elegant furniture both internationally and locally. The furniture is ideal for the accommodation industry, designed to meet the needs of apartment hotels, full service hotels, motels and resorts. CFG supplies full furniture packages, refurbishments and individual furnishings. All furniture is of a commercial grade that is hard wearing – yet attractive. CFG furniture meets all Australian standards and complies with the “AAA “requirements and can meet up to 5 STAR standards. The benefits to owner-occupiers, investors and landlords are that furniture and furnishings can either be purchased, replaced or leased at attractive prices. For more information please click here.